Optiko
Optiko
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Optiko
Optiko
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Frequently Asked Questions

Please reach us at support@optiko.media if you cannot find an answer to your question.

We provide professional photo and video services including:

  • Event coverage (photo + video)
  • Music videos
  • Brand & marketing content
  • Talking head, pitch, and training videos
  • Headshots & portraits
  • Aerial (drone) photo/video
  • Product photography and video
  • Creative design & brand packages for artists
  • Restaurant graphics & marketing design

We can bundle services or customize packages to your goals.


Costs vary based on scope, crew size, production complexity, and deliverables.
Basic video jobs start lower, while full campaigns or brand-quality videos cost more.

Typical scenarios seen in the industry include:

  • Short social videos: $500–$3,000+ depending on quality and length
  • Longer brand or narrative videos: $5,000–$15,000+ for high-production work with full crew and advanced elements such as studio rental, actors, and sets 

Your project’s final cost reflects the work needed from start to finish, including planning, shooting, and editing.


Turnaround depends on project complexity. Simple deliverables may be available in a few days, while heavily edited videos with motion graphics or advanced color grading can take 1–3 weeks or more.


Video production includes not just shooting — but also:

  • Story planning & concept
  • Audio capture & mixing
  • Color grading
  • Motion graphics
  • Multiple camera angles

This extra work adds hours of editing and equipment needs beyond a single photo session. Even capturing “simple” video well requires more gear and post-production time than still photography.


Bundling saves time and money and ensures:

  • Coordinated storytelling
  • Consistent visual style
  • Less stress hiring multiple vendors
    It also often
    reduces total cost compared to booking photo + video individually.


We price based on:

  • Duration of shoot
  • Deliverables (videos, edits, formats)
  • Crew needs (second shooter, audio tech)
  • Pre-production needs (planning, scripting)
  • Travel

This ensures you pay for the value you receive, not a flat one-size-fits-all number. Industry averages support flexible pricing models, including hourly, day rate, or project-based quotes. 


Yes. We offer optional add-ons such as:

  • Multiple camera operators
  • Professional audio recording (mics)
  • Drone / aerial footage
  • Advanced post-production (motion graphics, SFX)
    These provide a more complete final product for your audience and clients.


Short, engaging content gets the most traction. According to digital marketing studies:

  • Nearly half of consumers use short videos to learn about a product or service. 
  • Longer form brand videos or explainers boost understanding and engagement. 

Both types are valuable depending on your goals — and we help tailor content to platform and audience.


  • Talking head video: A straightforward, professional style where a subject speaks directly to camera — often used in training, pitches, or testimonial content.
  • Marketing ad: Short, visually engaging content designed to grab attention and drive action on social platforms.

We tailor both to your audience and platform for best results.


Professionals bring:

  • High-quality gear
  • Creative storytelling skills
  • Consistent color, sound, motion
  • Post-production expertise
    Professionally crafted content typically leads to
    higher engagement and better perception of quality.


Yes. Our services include concept development for campaigns and videos so the final product matches your message and goals.


We work with clients across:

  • Upstate New York
  • North Carolina
  • Georgia
    and surrounding areas.

We can also travel for larger projects.


Marketing data consistently shows:

  • 88% of video marketers consider video critical to their strategy. 
  • Video campaigns often outperform static content in engagement and conversion. 
  • Businesses that use video grow visibility, trust, and recall.

Video is not just pretty footage — it’s a business growth tool.


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Optiko Media is a professional photography and videography company offering event photography, event videography, business content, headshots, and drone services in Upstate New York, North Carolina and Georgia. Videos are optimized for performance. All photos and videos displayed are property of Optiko Media. • No ai generated imagery •


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